So Liverpool FC are likely to tour (some parts of) Asia this July. Anfield in Asia?

Certainly if one were to judge the “market share” of English premier league clubs in Singapore, at least from the number of cars and trucks sporting club stickers, the boys from Anfield would not be in pole position.

By contrast, the rankings in Thailand are quite different.

The Club’s commercial director and future CEO, if rumours in the UK press are to believed, was previously at Total Sports Asia, advising firms on marketing in the region, clearly sees opportunities to boost share.

“If you are going to build a business overseas a key part is to allow people to touch and feel the product on a regular basis. What is clear is that there is an opportunity for Liverpool to do much better financially than they had in the past."

Replicas of the Kop in Orchard Road anyone?